Editorial: Deja Futur

Deja Futur - the feeling that the future is already here. But, since it feels too familiar, it leaves us unimpressed. It’s anticipating technological developments with lukewarm boredom as they don’t advance us far enough. It’s viewing the present in an anachronistic manner. It’s diminishing the potential of technology as a showcase for our most superficial ideas and behaviors. It’s channeling our narcissism instead of inspiring our curiosity. When the future is already here, we run the risk of limiting our understanding of all these devices as a means of entertainment. Why not something more? 

CREATIVE DIRECTOR / PHOTOGRAPHER: @yeahokayali
MODELS: @lifesforliving and @boufyy
MUA: @stained.nyc
WARDROBE: @loveclosely

DATE SHOT: September 2019